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Seyla terms of service

Version 2026-11-15-1 · The Bulgarian text binds. This English one is a translation for convenience.

These terms govern the relationship between Seyla and the merchant who registers an online shop and uses the AI salesperson. Together with the data processing agreement they are the whole contract between us.

  1. Parties
  2. What kind of contract this is
  3. What the service does
  4. Account, shop and catalogue
  5. The first days and a new shop's limits
  6. Price
  7. Monthly statement, invoice and payment
  8. AI can make mistakes. Liability
  9. Personal data
  10. Stopping and ending the contract
  11. Changes to these terms
  12. Governing law and language

1. Parties

The Seyla service is provided by Rastezh Digital EOOD („РАСТЕЖ ДИДЖИТЪЛ“ ЕООД), UIC 208950483, VAT No. BG208950483, registered office bl. 10A, fl. 3, apt. 11, Hristo Smirnenski housing estate, Slatina district, 1574 Sofia, Bulgaria, represented by its manager Denis Emilov Davidov, email zdravei@rastezh.bg ("Seyla", "we").

The "Customer" is the merchant (a company, sole trader or registered self-employed person) who creates an account and connects an online shop. Whoever registers on behalf of a shop confirms that they may enter into this contract for it. The Customer's name, UIC and address are entered in the dashboard at the latest before the first invoice.

The contract is made when the Customer ticks that they accept these terms and confirms their email address. We keep which version they accepted, when, a hash of the text and a hash of the network address they did it from.

2. What kind of contract this is

This is a contract for software as a service. The fee is calculated as a percentage of the orders the agent took, but that does not make Seyla the Customer's commercial agent, intermediary or commission agent.

Seyla does not enter into sales in its own name or for its own account, is not a party to the sales contract and never holds buyers' money. The agent passes the order to the shop's system according to the settings the Customer chose. The sales contract is between the shop and the buyer, and the seller's duties to the buyer (information, confirming the contract, the right of withdrawal, warranty, complaints, documents for the National Revenue Agency) are the Customer's.

3. What the service does

An AI agent that answers the shop's buyers on the shop's behalf in the website chat, and later in Messenger and Instagram, finds products in the shop's catalogue and takes cash-on-delivery orders once the buyer explicitly confirms them on a summary with the products, the price, delivery and the total.

Prices, stock and orders come from the shop's own system, not from the model's memory.

The agent tells the buyer that they are writing with an AI. Our code shows this notice, not the model, and the Customer cannot switch it off (Article 50 of Regulation (EU) 2024/1689 on artificial intelligence). The Customer does not present the agent as a person and states in the shop's privacy policy that an AI answers in the chat.

4. Account, shop and catalogue

Registration needs a confirmed email address and a password of at least 10 characters. The Customer keeps the password safe and is responsible for what is done from the account.

The Customer allows us to read, copy and process the shop's public catalogue (products, descriptions, prices, photos) and the data in the shop's system that the service needs, only to provide the service to that shop. We keep it while the shop is connected and delete it within 30 days after the contract ends.

5. The first days and a new shop's limits

For the first 7 days after going live, every answer of the agent waits for the Customer's approval before it reaches the buyer.

A new shop has a daily AI spending limit (about 40 conversations a day). An account can have up to 3 shops. A new shop sends no marketing emails until we have reviewed it. We raise the limits on request.

We may restrict or suspend a shop that abuses the service, sends unwanted messages or breaks the law, and we tell the Customer when we do.

6. Price

Days 1–90: the Customer pays only 10% of AI orders. No subscription and no set-up fee. These 90 days are not a free trial.

From day 91: €99 a month plus 5% of AI orders. From day 91 the percentage is at most €499 per calendar month. A shop with more than about 5,000 orders a month gets a separate contract.

Day 1 is the day the shop goes live. Registering the same shop (the same address) again does not start a new 90 days.

An "AI order" is an order placed in the chat after the buyer's explicit "yes" to a summary with the products, the price, delivery and the total. An order on the website after a chat is shown separately and not charged.

The percentage is on the price of the goods the buyer pays (including VAT if the shop charges it), after discounts and without delivery. Refunded amounts are deducted.

A refused (not collected) or returned parcel is not charged. An order cancelled in the shop's system is not charged if it was not shipped. If a cancelled order is shipped or paid after all, it is charged.

All the amounts above are without VAT. VAT is added to them as the law requires, 20% today.

7. Monthly statement, invoice and payment

For every calendar month the dashboard shows a statement: every AI order on its own line, the orders left out and why. The month's statement becomes final 30 days after the month ends, once cash on delivery has been settled.

If a parcel is refused or returned later (for example when the buyer withdraws within the 14 days), its amount is deducted from the next statement. We deduct parcels refused or returned up to 60 days after the order.

For every month we issue one invoice with two lines (the percentage, and the monthly fee when there is one). The final statement is its annex and lists the orders.

Our record is the evidence of an AI order: the conversation with the buyer's "yes", the order in the shop's system and the courier's status. It prevails unless the Customer proves otherwise. An objection to a statement goes to zdravei@rastezh.bg within 14 days after it becomes final.

Until billing is switched on we collect no payments. How and when to pay will be added in a new version of these terms before the first payment.

8. AI can make mistakes. Liability

The agent runs on a language model and can make mistakes despite our checks on prices and totals. The Customer is responsible for the accuracy of the shop's catalogue, prices and terms, and can at any time stop the agent, require approval of every answer, or hand a conversation to a person.

Towards the buyer, the shop is liable as the seller. If through our error the agent promised a price or a condition that differs from the shop's catalogue and settings, at the Customer's request we do not charge that order.

Our total liability to the Customer under the contract is limited to the amounts the Customer paid us in the 12 months before the event. The limit does not apply to intent or gross negligence (Article 94 of the Obligations and Contracts Act).

9. Personal data

For the shop's buyers' data the Customer is the controller and Seyla the processor. This is governed by a data processing agreement under Article 28 GDPR, which is part of these terms and is accepted with the same tick.

We tell the Customer at least 30 days before a new sub-processor starts processing data. The Customer may object. If we cannot agree, the Customer may end the contract without a penalty.

For the Customer's own data (account, email, company details) Seyla is the controller. The privacy notice has the details.

10. Stopping and ending the contract

The Customer can stop the agent and end the contract at any time, without a penalty. For the last month, the percentage for AI orders taken before the end and the monthly fee for the days up to it are due. Parcels refused or returned after the end are deducted in the last statement under the rule in section 7.

We may end the contract with 30 days' notice, or at once for a material breach. If an invoice is unpaid, we may stop the agent 14 days after a reminder.

After the end we delete the shop's data as the data processing agreement says, except what the law requires us to keep (for example accounting records).

11. Changes to these terms

Every change is a new version with a new date. The Customer sees and accepts it the next time they open the dashboard. A price change (the percentage, the fee, the cap) takes effect no earlier than 30 days after notice; until then the Customer may end the contract on the old terms.

12. Governing law and language

Bulgarian law applies. Disputes go to the competent court in Sofia. The Bulgarian text binds; the English one is a translation for convenience.

Read the privacy notice